DEDICATED CENTRAL SERVER MANAGES UP TO 250 PLAYERS
CMS 2000, Nexcom’s digital signage central management server is designed to improve network media player efficiency. It’s powered by an Intel Core 2 Duo E7400 CPU running the feature rich PowerDigis central management software.
CMS 2000 supports up to 250 networked digital signage players and is ideal as a dedicated management server for medium sized digital signage networks.

With the central management software managing up to 250 players, users can remotely add, remove, stop, start or reset individual media players or groups of media players. Moreover, content can be centrally hosted, distributed and scheduled via CMS 2000, with software updates managed remotely.

The server is designed for rack mounting and has numerous I/Os including two USB, four LAN, an RJ45 and VGA. The CMS series is designed for use with all platforms in Nexcom’s PowerDigis range of digital signage appliances, a series which includes low cost products aimed at single/dual screen deployments, right through to high-end platforms capable of supporting four independent displays and HD Video wall.
www.nexcom.eu

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SPECS DELIVER COST-EFFECTIVE EYE TRACKING RESEARCH

Want to see what shoppers are up to in store? Here’s a research tool that can give you an insight. Tobii Glasses herald revolution in cost-effective eye tracking and are said to help researchers gain greater levels of insight into the preferences, reactions and personal experiences of people in a natural environment.

"Tobii Glasses are truly revolutionary,” states Tom Englund, Tobii’s Executive VP for analysis solutions, “as we believe the product opens up entirely new possibilities for our customers to conduct research in a way that previously has not been possible. The application of this product to provide insight into human behaviour can include anything from understanding buyer preferences, learning about gaze in operating mobile devices, playing sports, driving or operating machinery. In fact, the number of ways you can apply this technology to conduct research is virtually endless."

These new glasses allow wearers to walk around freely, making it easier for researchers to create a real world environment in which to capture user behaviour whilst they are browsing in shopping environments, using a computer, trying out a new product or reading an advertisement. They are comfortable and lightweight, and have no distracting cameras or mirrors in the field of view. Nor do they require the user to carry bulky equipment with the benefit that the user behaves more naturally giving the data a higher level of validity.

Automatic data aggregation via Tobii Glasses obviates the need for hours of manual coding and compiling of information which significantly reduces costs and time to market for study results. Furthermore, more research can be completed at an overall reduced cost.

"We are thrilled to have had early access to the new Tobii Glasses," says Gill Aitchison, Global President, Ipsos Shopper and Retail Research, Ipsos Marketing "Ipsos looks forward to the incredible time and cost savings this will bring to our research organisation. Never before has it been possible to cost effectively conduct quantitative studies in real world environments and automatically see the visual attention a product or display received."
www.tobii.com

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