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News - People & Companies
(updated 01 July 2010)
Cinegy’s new partner Veritas Produktion has implemented its first Cinegy project in Sweden. TV Channel Västra Mälardalens needed a solution to modernise its play-out system and create a path for further expansion of the station. Cinegy Air provided the solution and also provided an opportunity to explore the advanced technology of Cinegy’s digital workflow tools.
Västra Mälardalens Television, VMTV, provides a regional channel delivering local news in Sweden. With over 50,000 potential viewers/day and a wealth of current local events and news on air, VMTV is among the largest media channels on the local market. Developments in broadband technology have allowed VMTV to distribute local TV in a simpler and cheaper manner than before, and now Cinegy is opening doors for an increase in production and efficiency without the need for expensive proprietary hardware or specialized training.
The channel plumped for Cinegy Air for its merits as a play-out solution, such as ability to perform multi-channel play-out, but also due to the flexible nature of the wider Cinegy Workflow platform. Cinegy is easily scalable, starting off with one Cinegy Air installation meant VMTV could make begin their modernization and expansion at a rate that was manageable but future-proof.
Västra Mälardalen TV went live with Cinegy Air in May and already the channel is discussing what else it can do with Cinegy. “The more we use Cinegy Air, the more possibilities we see,” enthuses Pär Hemström, CEO of UNC Television, the owner of VMTV. "It´s easy to understand and operate. We will later also try other parts of the Cinegy Workflow. Our plan is to set up regionalized transmissions and to expand with a web-TV channel.”
www.vastramalardalen.tv
Brad Turner is the new VP for strategy and marketing for Harris’s Broadcast Communications business. He reports to Division President Harris Morris and is based in the division's Denver office.
Bringing 15 years experience in developing corporate and product strategy, improving profits and leading organisational change in a variety of industries, Turner will head Harris Broadcast's newly formed strategy and marketing function. His team's primary charter will be to develop integrated strategies, tactics and programmes that generate demand for Harris products and solutions through various channels worldwide, and drive marketing activities that will help the division achieve growth objectives.
"Brad is a talented executive that brings to Harris a proven track record of leading customer-facing teams to execute strategies that enhance organizational change and improve sustainable customer relationships," comments Harris Morris. "His top tier strategy consulting experience and ability to drive quantifiable improvement in difficult business conditions will help us achieve our division's sales, profit and growth objectives."
The new strategy and marketing function that Turner will lead encompasses business development, marketing analytics roles, competitive analysis, customer engagement, sales readiness, e-commerce and marketing communications.
www.harris.com
Mood Media has merged with Fluid Music, the private label music aggregation and distribution business that provides access to signed and unsigned artists.
“This is a fantastic investment for both companies,” comments Mood Media’s CEO Jonathan Patrick, “and we are excited about the growth opportunities for the sensorial in-store media business. Fluid Music’s large North America customer base provides an excellent entry point to expand Mood Media’s visual media and scent products into the US. Smart marketers are taking consumers back in-store where there is significantly more potential to influence purchasing decisions. International brands are using a mix of music, visuals and scent to give their customers the ultimate experience and one which reflects their brand.”
Fluid Music owns complementary businesses Somerset Entertainment, Trusonic and Puretracks. Somerset specialises in compilation CDs and point of purchase digital media with exclusive distribution rights through Walmart and Fisherprice. Trusonic distributes rights included and original artist music to brands via the Internet. Puretracks is an on-line portal that provides music downloads for consumers and businesses.
Mood Media works with 650 international brand partners and offers a range of audio, visual and scent media solutions that create great shopper experiences.
www.moodmedia.com
