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News - New Focus
(updated 01 July 2010)
With bookings for next year’s Integrated Systems Europe, ISE 2011, running at 90% of available space, the show has boldly added an additional hall at the Amsterdam RAI venue. And the opening of the RAI’s Hall 9 to ISE, provides the chance to accommodate the varying needs of exhibitors who want to increase the amount of space they occupied in 2010, as well as companies who will be new to the event next year. ISE 2011 is set to run over February 1~3 next year.
“Four months after ISE 2010 closed its doors,” explains Mike Blackman, MD, Integrated Systems Events, “we continue to be approached by exhibitors who would like to take larger stands than they had this year. Some of these requests were impossible for us to accommodate within our existing floorplan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Hall 9 for ISE 2011.”
Located between Halls 10 and 11, which were used by ISE in both 2009 and 2010, Hall 9 is approached from the Holland foyer of the RAI, with its entrance close to the exhibition centre’s own train station, tram stop and other public transport connections. Hall 10 is the home of ISE’s second Digital Signage area, which will also be enlarged for 2011, but no one technology or application will be emphasised in Hall 9.
“We expect Hall 9 to contain a mix of manufacturers large and small, offering a broad range of new AV and systems integration solutions,” adds Blackman. “There will also be a number of new pavilions introducing technologies new to ISE, and further details of these will be announced in due course.”
With a total of 28,489 attendees, ISE 2010 attracted the largest number of visitors in the event’s history. Those attendees saw products from 640 exhibitors – up from 564 in 2009 and another record for the show. Over 83% of the exhibit space for ISE 2011 was already booked before the 2010 event had concluded, and this figure has continued to grow in the intervening period.
www.iseurope.org
In association with the UK inventor and design patent owner, TheMagicTouch has landed yet another great new innovative advertising promotional product. Gdock is a multi-purpose docking station providing a safe place to recharge and position mobile phones, MP3, PDA or remote control units. The product also reduces potential scratches and possible damage from spilt drinks or beverages within the workplace and home environment.
Gdock makes any handheld device easy to view and find. Decorated with TheMagicTouch’s transfer process, it can deliver corporate and branded messages to a multitude of target markets that are prominent and visible daily. Other printed options include calendars, sports fixtures, personal photos or daily reminders.
An added bonus of digital transfer, says TheMagicTouch, is the ability to submit to potential clients a sample for evaluation making this a very “easy to market” product. Any product today relating to mobile phones has great potential as it appears that almost everybody on the planet has one, if not two!
Gdock weights in at just 40g. It is flat and made from recycled cardboard offering the perfect environmentally friendly solution for desktop marketing.
www.themagictouch.co.uk
ECT is now providing non-exclusive warranties on all its Screen Int screens for an unlimited time period subject to normal warranty provisions. The non-exclusive warranties are available to all its dealers.
ECT provides a full range of Screen Int sizes, from the smallest to the largest. Additionally, it has reduced its Screen Int prices. Call for a quotation, says the company who does not need to see competitive quotes, you will always be offered the best price, with no Dutch auction.
ECT only sells to the trade and is a specialist in the distribution of all types of projection screens, never forgetting that it supplies a service to the service industry.
www.ect-av.com
Zytronic’s PCT projected capacitive technology based touch sensor products have been taken up by ScreenVision, a South African specialist provider of display and touch screen technology, on a major upgrade project for one of its key clients.
Zyfilm sensors have been chosen to bring touch functionality to the retail store windows of one of the country’s largest mobile communications operators. Located in shopping malls, these terminals allow subscribers to access their account, make billing enquiries, look at new products and services on offer, and even check progress on the repair of their handset – all via a display mounted behind the window and accessible even when the store is closed. In addition to these customer service functions, the units also act as interactive digital signage displays, gathering useful real-time marketing data on customer preferences at specific locations, times and days.
Zyfilm employs the same proprietary PCT sensing mechanism utilised in all of Zytronic’s touch sensor products. This consists of a matrix of micro-fine copper capacitor elements arranged in an XY grid. These detect touch through tiny changes in the capacitance level. What differentiates it from the glass-based sensors in Zytronic’s range is that it is supplied as a flexible polyester film of approximately 0.5mm thickness. This allows the sensor to be mounted to the rear surface of a rigid transparent material - such as glass or plastic - then operated by touching the material’s front surface. In common with all PCT sensors, the active components are not in direct contact with the outside world, it is extremely well protected against scratches, dirt, harsh weather conditions, strong cleaning fluids, and other types of impairment that can shorten the functional duration of alternative touch solutions based on traditional front facing technologies, such as resistive, surface capacitive, infrared and surface acoustic wave.
“With the previous generation of terminals which used touch sensors from another supplier,” David Grant, ScreenVision’s Technical Director explains, “the solar heat incident on the display/touch screen often caused slipping from the adhesive bonding. This had a serious impact on operational integrity, with regular recalibration of the touch settings needing to be carried out, sometimes on a daily basis. By utilising Zyfilm, the touch sensor could be directly cling film laminated on to the inside of the store window, with a free standing display. Correctly applied to the inside of the store window, Zyfilm shows no sign of movement or slipping after more than 18 months of continued service.”
Ian Crosby, Zytronic’s Sales & Marketing Director, adds, “As Zyfilm has an integrated adhesive film front face, it can be quickly attached to store windows in a single step, reducing installation time and the risk of costly maintenance call outs for reapplication. The adhesive front film can be either a cling film type to enable easy removal after completion of a temporary promotion, or a semi-permanent and optically clear adhesive type allowing longer deployments.”
Supporting display formats of up to 30in, Zyfilm is suitable for a wide array of end applications including curved displays and interactive retail window advertising. Since the elements that make up the sensor matrix are a mere 10mm in diameter, they are virtually invisible when the display is in operation. As a result the light output of the display is almost unaffected by the inclusion of the touch sensor.
www.zytronic.co.uk
