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DDR Roundtable
DDR DISCUSSION FORUM in association with
Digital Out of Home is a multi channel multi touch-point communications medium. How should we design for the future to maximise viewer and user relevancy?
Questions PART 2 What does the existing Digital Out Of Home solution need to do more of to enhance the medium’s relationship with the end user? What – if anything - should we also stop doing? PART 3 Does ‘multi touch-point’ mean ‘two-way’ communication? If so, how and where should this be designed into the medium to offer view & user value (however you choose to define that) when out of the home? PART 4 How can multi touch-point digital media generate experiential value for users? Is this value easy to identify and reconcile commercially? PART 5 What creative design elements are considered to be best of breed today and what trends are likely to emerge in the next 12 months? PART 6 What physical design elements are considered to be best of breed today and what trends are likely to emerge in the next 12 months? PART 7 What is the commercial challenge of delivering DOOH across multiple touch-points and how can this be best planned & managed? Part 8 What challenges does the transactional nature of a multi touch-point model mean in terms of capturing, managing, storing and commercialising data? PART 9 The collection of data means we can offer the viewer or the customer more value; what value does this offer? PART 10 Which component parts of a multi touch-point proposition may offer the most commercial opportunities over the next 12 months and why? PART 11 Does opening up the medium to users generating their own content necessarily make the medium more ‘relevant’? |
The roundtable, organised by Dynamax exclusively for DDR, was an opportunity for several pivotal players within the industry to discuss key issues on DOOH.
Dynamax Technologies posed the questions: Digital Out of Home is a multi channel multi touch-point communications medium. How should we design for the future to maximise viewer and user relevancy?
Companies involved included Dogobert, DigiCom, Stand Media, Imperative Group and Rocket Communications:
Chair: Chris Heap – Imperative Group
Chris has been involved in the creation, deployment, management and effectiveness of DOOH networks (audio, visual and hybrid) for over 10 years and can claim to have contributed to some of the largest and/or path-finding retail deployments in the UK for agencies including CAN Media, Instrumental Media, Mood Media (was DMX Music) and CBS Alive (was TDI) on behalf of brands including Kroger, Tesco, The Life Channel, H&M, Mall Corporation, Target & Shell.
Chris is currently an active member on POPAIdigital’s (UK) planning and management forum and contributes to POPAI’s Advocacy Committee (U.S) and writes for various UK and U.S marketing journals and magazines.
Chris is founder of the Imperative Group, a marketing services, new product and development agency for businesses already operating in or looking to participate in the DOOH sector.
www.imperativegroup.com
Morgan Angove – Dagobert
Morgan Angove is International Development Manager at Dagobert. Passionate about the brand environment within new media, Morgan acquired a strong experience in this field working at France Télévision, ESPN, EuropaCorp, BAC Film. At Dagobert, Morgan is in charge of the development of new markets, working closely with creative teams to give the clients the best on each project.
Dagobert is a digital agency with great references in On- Air branding & Digital Signage Content, Interactive Kiosks & Screen Content, Web design, e-commerce, e-marketing, mobile content.
From the start Dagobert has had a 360° approach to producing and designing content for its clients.
Some of the brands which have trusted Dagobert with their digital strategy include Cartier, Louis-Vuitton, Chanel, Lancaster, Yves Rocher, Société Générale, Citroën, Hertz, FNAC, SNCF, Orange.
http://www.dagobert.fr/index_uk.html
Amanda Groom – Stand Media Consultancy
Amanda Groom is a UK based, Australian Business Woman of the Year 2009 finalist. She is the founder of Strand Media Consultancy with a 20 year track record in media including TV, internet, multiple digital platforms and mobile content. Recently advising on maximising revenue return from social networking and UGC, Amanda has helmed B2B and B2C national channels, created numerous pan-European and global television formats, developed cross-platform digital content strategies and designed interactive, multiple platform and mobile concepts for global and UK networks. Additionally, Amanda has helmed advisory teams reporting to Government, Dept of Health, on ensuring maximisation of healthy living information reach across target audiences via digital media.
www.strandmediaconsultancy.com
Nick Pettitt - Rocket Communications
With more than two decades experience in marketing communications, Enterprise systems and creative production, Nick has developed a sharp eye for how organisations and brands get held back by inefficiencies, cross purposes and miscommunication – and importantly how they can retool to deliver a more streamlined and strategically focussed proposition.
An entrepreneurial, creative thinker, in just two and a half years Nick has built Rocket Communications into a successful and respected agency that helps clients improve business performance through the efficient production and delivery of multi platform, cross stakeholder content, and high return face to face communication.
An early adopter of presentation platform technology, Rocket today offers an end to end digital signage service and manages digital signage networks across the United Kingdom helping clients such as Monarch Airlines, Debenhams Plc, Barclaycard, RPS and Cadbury to define, produce and deliver efficient, dynamic and compelling business communications.
www.rocketcommunications.co.uk
Tim Butler – DigiCom
Tim is a digital signage professional with experience in outdoor advertising, multimedia production, and internet, exhibitions for Retail, Telecom, IT and Public Sector. He has a proven capacity to define overall strategy & business case to deliver digital signage, ecommerce, marketing communications and internal communications projects.
As Head of Technical Development for CBS Outdoor in the UK, Tim was responsible for rationale, scope, design, selection, budget and implementation of the new digital advertising proposition including 3 new and innovative products including Sequential Digital Signage in the DEPs, Cross Track Projection and LCD Panels with a capital budget of over £30million that has changed the media landscape in London.
About Dynamax Technologies Ltd.
Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company’s flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.
Why are we sponsoring this round table?
Because we’re absolutely passionate about 'digital signage' and have spent over a decade developing solutions which power a wide range of networks - from Out-of-Home, Retail, Government and Education - we have designed a 'world class' product which is backed by 'world class' knowledge, and support.
We feel that in order to provide such ‘best-in-class solutions’ you need to build strong partnerships with a wide range of vendors in this sector. The ‘Power of Partnerships’ is what enables us to deliver this solid proposition to such a dynamic industry sector. As the sector evolves we feel it is essential to both discuss the way forward and to challenge the industry, whilst ensuring that quality is at the heart of all we do. Through the development of strategic partnerships the end customer benefits from innovation in R&D, much greater degree of ‘future-proofed’ solutions and a superior level of support.
We believe this round table offers an ideal opportunity to bring together industry thought leaders and key representatives to discuss both issues and challenges.
Dynamax continues to have strong partnerships with major digital signage, information technology (IT), network infrastructure, audio/visual hardware vendors and important customer relationships with top-tier retailers, content providers, innovative technology providers, corporations and media owners.
