Showing Positive Signs

So the message is hitting home: the big benefits of screen media networks and digital signage. And there is movement in older technology sectors as perhaps the potential of our medium is dawning.

Two imminent Viscom shows, Paris September 21~23 and Frankfurt November 4~6, are both further stepping up their digital signage presence. The Viscom raison d’ être has been firmly entrenched in digital print, with signage obviously a major sector and digitally printed signage fast gathering pace. But our screen media scenario may well now be more of a threat to print as the understanding of screen media and digital signage takes hold.

Viscom Paris has created a zone dedicated to manufacturers and distributors of screens, content creators and suppliers, software publishers and distributors, advertising agencies and more, all key participants in today’s dynamic AV signage. Its digital media zone is represented by over 30 companies in digital signage including the likes of NEC, Scala and Blue Fox.

Similarly at Viscom Frankfurt, its spectrum of digital signage covers the entire range of software, hardware and total solutions. This corner of the Frankfurt show is heralded as the fair within the fair and targets visitors in retail, hospitality, transportation and more. There’s also a Digital Signage Developer Park, a low cost exhibitor trial for software and service providers specifically interested in presenting products and services to a motivated target group.

So with shows like these becoming more aware, all this industry needs is for the mover and shaker users to become aware and indeed take up the full potential of screen media networks and digital signage!

John Taylor, Editor