StreetlevelBillboards and StreetlevelTV from Motomedia are certainly thinking big and in that, big window spaces are set as targets to become prime attractions for delivering big messages. There are thousands of empty retail units available throughout the UK says Motomedia who takes those in prime locations and transforms the shop windows into innovative and powerful advertising and marketing tools. For StreetlevelBillboards, using externally applied printed vinyl, the windows are converted into customer-facing, large scale, interactive audio visual poster sites right in the centre of the consumer domain. “We give an opportunity to get large format advertising with audio, video, Bluetooth interaction and audience data capture, at street level,” says Kenny Maclean, Motomedia’s MD.

StreetlevelBillboards and StreetlevelTV from Motomedia are certainly thinking big and in that, big window spaces are set as targets to become prime attractions for delivering big messages. There are thousands of empty retail units available throughout the UK says Motomedia who takes those in prime locations and transforms the shop windows into innovative and powerful advertising and marketing tools. For StreetlevelBillboards, using externally applied printed vinyl, the windows are converted into customer-facing, large scale, interactive audio visual poster sites right in the centre of the consumer domain.

“We give an opportunity to get large format advertising with audio, video, Bluetooth interaction and audience data capture, at street level,” says Kenny Maclean, Motomedia’s MD.

In its StreetlevelBillboards transformation process, high performance printed vinyl becomes the tool for large format images and branding. The existing shop sign is replaced and advanced, through-glass sound drivers are used to deliver outstanding audio. Daylight video projection screens are said to deliver super-bright, crystal clear digital video images with the server software enabling real time changes to video and sound via playlist scheduling.

Synchronised Bluetooth downloads make for content and playlist update with integrated intelligence able to capture records, viewing times and viewer demographic including age and gender.

Motomedia puts large scale campaigns within reach of all companies, it says, not just those with a national advertising budget. Advertisers are able to choose high profile locations local to their business simply via the database on the Motomedia website.

Motomedia says its technology can be used in any way an advertiser wishes, providing high quality design and creativity services to match the quality of the advertising sites used. The company also provides advice and guidance on campaign deployment, as well on creative use of a site for maximum impact.

Motomedia says its system generates additional income by using the drab, vacant shops and turning them into creative advertising theatres. “We are highly imaginative with the space at our disposal,” says Ronan McMacken, Creative Director, “we strive to create maximum impact for our advertisers.”

As the clock struck 9.00am on the March 12 last year at 33 Liverpool Street, London, the building came alive with a 15ft high wall of graphics, digital video and music to celebrate the release of LCD Soundsystem’s then new album, Sound Of Silver. For the launch LCD’s label, EMI Records was looking for an edgy, modern approach to advertising the band and Motomedia says it developed just what was wanted. Those chimes also marked the first live visual and sound show to be produced by Motomedia. “We are very excited about the Motomedia concept and feel it is the perfect platform to launch music,” notes Kenny Maclean.

The response from EMI Records came from its media buyer, Nuvisions. “We are absolutely delighted with this new form of advertising, says Miguel Tatay. “Response to the advert was phenomenal and it was a real talking point within industry circles.”

Taking the StreetlevelBillboards concept on a level is Streetlevel-TV. Shopping centres offer a fantastic advertising opportunity says Motomedia. With centres full of browsing shoppers already primed to buy, and as a point of purchase of most brands and products, StreetlevelTV offers a powerful medium to influence spend.

In a shopping centre environment, says Motomedia, shoppers stop to look at what catches their attention. In partnership with shopping centre owners, the company provides accurate demographic and footfall data and with the weekly average footfall of a shopping centre in the UK in excess of 250,000, Motomedia says it can provide national coverage to meet needs of any marketing campaign. “StreetlevelTV gives you an opportunity to use existing TV advertising with sound, interaction and audience data capture on an OOH basis,” says Kenny Maclean.

Under its StreetlevelTV concept Motomedia is able to deliver using large format screens to bring live TV images and up to date news and weather content to complement a marketing campaign. Shoppers are given the opportunity to see sporting events, clips and other key TV content in conjunction with client advertising.

With the system, show music videos and clips of live bands with sound can be used to promote local, national and international artists. It can also display adverts for local events and local business and advertisers have the ability to see who is looking at the system using via Motomedia’s audience data capture techniques.

StreetlevelTV is said to deliver more than standard outdoor. It is designed to engage the consumer, says Motomedia, and it is at street level. It is customer facing, measurable and located in shopping havens. The rate card for StreetlevelTV starts at £799/week with up to 1000 impressions throughout the week. And with units available throughout the UK and Europe, Motomedia says it is equipped to deliver outstanding advertising solutions.

Motomedia can supply projection equipment for most environments and locations. For motion sensing and interactivity, it enables users to navigate projected content by touching the projection surface, with motion sensing cameras and advanced software giving the user the ability to move and navigate animated projected content using hand movement. The company can also design custom animated content for use in conjunction with projection and interactive technologies. The possibilities, it concludes, are infinitely exciting.

W: www.motomedia-uk.com

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