CORNERING CONTENT QUALITY
So screen media networks keep moving forward. It
was evident early in 2007 that larger companies
were coming to the UK party. Now we are seeing a
big push into Europe from such US organisations
as Broadsign, the Canadian Omnivex and the Israeli Cnario,
all with the promise of greater things from each's own
technology and software development.
Software is developing apace, with smart content
management solutions for owner user applications. There is
also SaaS, Software as a Service, raising its head with huge
benefits in offering the best in applications ability and
system performance whilst operating from the realms of
non-user ownership. That means all the benefits of using
the software with none of the disadvantages of ownership,
especially costly upgrades, with in essence pay per use
offering huge viability.
On the hardware front we are seeing stunning
developments in standard definition and more so in HD: the
likes of PSCo's Infinite Plasma bezel-less screens that
brilliantly join for larger screen arrays. There's also Mentor
and its developments with NEC and Iiyama for touchscreen
interactivity. And don't forget, in the horses for courses
swing of things, powerful projectors delivering stunning
displays on projection screens.
So, we have the technology even better and more
capable, widening the options almost daily. All we have to
do is get the content right. We are certainly seeing stunning
displays out there from those that know the way forward.
We are still seeing a lot of dross from those that have made
the investment but hold back, perhaps on cost, from doing
content the right way which is developing it for our medium
and not adapting it from another.
With the advent of network measurement, delivering data
on who is watching, maybe the truth will out and great
content from great screens set in the right places will finally
become the prime consideration!
John Taylor
Editor |