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Dec / Jan 2010

Cool Technology

I'm with Professor Ian Plimer on the sentiment of this one: there is a lot of conning going on with respect to global warming. That said, I’m well and truly on the side of energy conservation to cut costs and more importantly being greener for conservation per se. Cutting energy consumption is a must to reduce the running costs of expensive technology. And in screen media networks and digital signage that has to be a concern!

There’s also much said on carbon footprints – I’m on the side of reducing them too but for the more practical point of view that sending materials halfway round the world to get products made and then shipping them back may seem economic madness but probably says more about the exploitation of slave labour in these scenarios.

But just how do you stop these traits? Not by leaping on the very easy bandwaggon of conning and indeed lying about the state of global temperature cycles merely to ramp up taxation. That’s no good for anyone and there will be, indeed is, a kickback: the hoi polloi are not as stupid as politicians think. I reckon MP’s expenses proved that!

So let’s follow the technology of the likes of LG, NEC and many others in our industry sector whose new screens and systems are developed to cut costs, be they for high cost saving network monitor solutions or simple standalones that use less power and thus emit less heat, while doing all the right things for users to gain commercial advantage.

So there we have it, technology will take us forward into the realms we need to go with respect to elements green. All we have to do politically is stop the obvious like putting more into rain forest preservation and sustainability per se and of course recycling to reduce landfill. And of course get politicians who know we have their measure!

John Taylor, Editor

 

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